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4 Incredible Benefits of Attending Industry-Related Events

Attending business-related events can cost you some money, but they are well worth the investment. According to Coach Michele Ellis, Home Care Coach and Business owner, there are numerous benefits of attending such events.
“Whether you’re a retailer, wholesaler, distributor or manufacturer, you simply cannot afford to miss out on the benefits that come with attending industry-related conferences, seminars, or trade shows in person,” says Coach Michele. “These events offer you a rare opportunity to meet and interact with like-minded people, industry gurus, and people who have already made it in your industry.”
Here are a few reasons why it is important to attend industry events according to the Home Care Coach:
1. Educational opportunities
“Entrepreneurship is an endless journey where entrepreneurs gain new knowledge every day. Any success-minded entrepreneur out there must be willing to take advantage of every chance he/she gets to learn something new,” states Coach Michele. “Whenever you interact with fellow entrepreneurs, chances are that you will learn something valuable about your industry. In other words, the educational aspect of an industry-related event can expose you to new and helpful ways of running your business.”
2. Networking and meeting new people
“For every business owner, having a strong network base is very important, and industry events provide a great platform to build one. Networking is a valuable way to acquire new customers, expand your knowledge, and build a sustainable business,” continues the Home Care Coach. “Attending industry-related events is especially important for small business owners who normally find it hard to attract the attention of notably prominent businessmen. These events provide excellent platforms for them to meet and interact with their business idols to the fullest.”
3. Exposure to new customers
“Another great benefit of attending industry-related events that we cannot ignore is that it increases your exposure to potential clients.” explains the Home Care Coach. “You can get lots of direct contacts just by attending such an event. By following up with these contacts, you can convert them into leads and eventually into long-term clients. The overall percentage of conversation might be even higher than those resulting from internet marketing.”
4. Having some much-needed fun
“As the saying goes, “All work and no play makes Jack a dull boy.” Being in business should be fun and rewarding. If you are too serious, you may put up an unseen barrier that can put off customers and prospects,” explains Coach Michele. “Industry-related events can add an extra layer of fun to running your business. Many events have fun activities such as dinners, games, and tours. Such fun events can build social connections among colleagues, stimulate creative ideas, and finally inspire workers to work more efficiently for their companies.
Final Thoughts
“You can’t ignore industry-related events. That’s where all the magic is happening. Many businesses have grown solely on the back of industry events,” concludes the Coach.

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